In the modern age of technology, with nearly everything going online, making business decisions has become incredibly tough. There is so much data available to us that we simply can't assimilate and comprehend all of it. The danger being that this is potentially causing us to make the wrong decisions. Business Intelligence (BI) is the idea of harnessing this data and analyzing it so we can make better choices. One of the newer components of BI is the concept of social data.

Here's an overview of social data and three ways small business owners and managers can use it to make decisions.

What is social data? Social data is any data or information collected from the various social media sites available. The easiest way to define social data is to differentiate it from social media. Social media is content that a user has created, copied or linked with the idea of sharing it with other people using a platform i.e., Facebook. Social data is the information that is linked to this content, such as shares, likes, location, time posted, etc.

It is social data that powers analytics and social media monitoring, (how popular your content, profile, etc. is), and if utilized efficiently could go a long way in helping you make better business decisions and a more focused marketing strategy.

Because there is so much data relating to and generated by social media activities, it can be nearly impossible to track and analyze it all. But, it is quickly becoming an important part of Business Intelligence, and will continue to become even more so as the number of social media sites and users continues to expand. That's why many BI solutions are starting to integrate social data gathering and analysis tools. While you may be able to track and analyze this data, do you know what you can do with it?

Three uses of social data

• Competitor research - Many companies currently focus on data related directly to their content. Why not expand it and look at your competitors, such what they are posting and how their followers are reacting? If done properly, this can give you valuable industry insight and generate ideas as to what you could also be doing to better leverage your brand and position.
• Judge health of marketing campaigns and overall interest - The main use of social data should be to help you track how well your current marketing campaigns and content is doing. Being able to analyze this data will reveal what works and what doesn't, allowing you to tweak and fine tune your efforts. The best platforms can provide near instant results which allow you to update or change on-the-fly.
• Gauge current public opinion - Social media is like a stream. There's always content flowing by you, much of it potentially useful. If you can track what people are saying, sharing and commenting on, you can spot trends faster, enabling you to come up with even more relevant content for followers to share, thus expanding presence.

There are numerous uses for social data in organizations and many bigger companies have started to track and implement learnings in different departments such as marketing, human resources and even finance. This is a great way for you to better know and provide what your customers and followers want.

If you would like to learn more about social data and how your company can use it effectively, call us today for a chat.

To some fans of Apple's products the thought of using anything from Google is simply ludicrous. Why would you use something from a competitor? Well, it could be that the product or app is better than anything else out there. This is true for Google Search, which brings Google's powerful search tools to the iPad and iPhone. The app has recently been updated with a new feature called Google Now. Have you heard of it?

Here's a brief overview of Google Now, and how to install and use it.

Ok, so, what exactly is Google Now? Google Now is best thought of as Google's answer to Apple's Siri. It's an app that functions like a personal assistant and has become a large component of Google's Search for mobile app. The idea of Now is that you can use natural language to search for answers to questions, find recommendations or even perform actions like creating a calendar entry, or writing an email.

Google Now also passively delivers information that it thinks is useful to you. While creepy at first, especially when you see how accurate predictions can be, it is actually a really cool tool. What's interesting about Google Now is that relevant information is displayed below search results in what are called 'cards'. The cards shown will depend on your location, recent searches, calendar and even method of transport.

Probably the best way to explain Google Now is through an example:

Say you have a meeting with a potential supplier at a coffee shop across town tomorrow. You pull up the Google Search app on your iPad, tap the microphone button and ask Google, "What's the coffee shop on 5th Avenue?". Google searches for the coffee shop and comes back with three search results including the shop you are looking for. You then enter the name and address in your Google Calendar, along with the date and time.

The next day, you look at the Google Search app again because you've forgotten the exact address. Just below the Search bar you will see that new cards have popped up. The first is a reminder of the scheduled event, along with the contact information of the person you are meeting. Just below that is a map on how to get to the coffee shop, along with driving directions.

When you get in the car, you notice that traffic seems a little heavier than usual, so you pull up Google Search and the card has been updated with a map showing current traffic along with what Google thinks will be the fastest route, without you having to ask.

This app works surprisingly well, and many users have noted that both search results and the cards are accurate. Where Google Now really shines is when you are traveling. If you go to another country, cards will pop up with the exchange rate, translator, local map with landmarks, time back home and even flight information (assuming the reservation has been sent to your Gmail account).

How to install and use If this app sounds interesting, all you have to do to get it is download Google Search app from the Apple App Store, install it, open it and sign in using your Google account. Cards will start to popup after a couple of days. You can tweak what cards appear by using the search feature, or through the app's settings.

While this is a Google product, it can be useful for your Apple device, especially if you have a Google account. If you would like to learn more about this app or how the iPad can make your business easier, contact us today to see how we can help.

Cyber crime has been around since the very early days of the Internet and has it has become an increasingly serious problem as the number of Internet users has increased. This trend is likely to continue, and you can be guaranteed that you'll continue to see news about websites being hacked and valuable information exposed. One of the latest sites to be hacked is LivingSocial.

LivingSocial is a daily deals website that focuses on bringing bargains and original deals to users based on their geographical location. In late April, news broke that the website had suffered a massive cyber attack with 50 million accounts being compromised.

From the reports we have seen, the attack targeted accounts world-wide with only account holders in Thailand, Indonesia, South Korea and the Philippines being unaffected. An email sent out by Tim O'Shaughnessy, LivingSocial's CEO shortly after the incident said, "We recently experienced a cyber-attack on our computer systems that resulted in unauthorized access to some customer data from our servers. We are actively working with law enforcement to investigate this issue."

The company assured users that their credit card data had not been compromised, as they are kept in another database. Account passwords were also encrypted, which means they are harder to crack but not impossible.

What should you do? If you have a LivingSocial account, we recommend that you go and change your password immediately. This can be done by:

1. Going to LivingSocial's forgot your password page.
2. Entering the email address you used to sign up for the account with.
3. Pressing Reset Password.
4. Checking your email for an email from LivingSocial and following the instructions in the email.

It is advisable to pick a new password, one that is as different as possible from your old password and, as always, the longer, the better.

Is there anything I can to do protect my company? If you are a business owner who has websites that encourage customers to sign up for updates, accounts, etc. you may be wondering how you can keep your user's information secure from cyber attack. In truth, you can't keep your important information 100% secure, if a hacker is committed enough, they will be able to get the information they need or wreak the havoc they want to. But what you can do is to make it as hard as possible for cybercriminals to get your information. This could be as simple as using multiple databases to store different bits of information, or as complex as using the latest encryption methods and systems.

Each business is unique, and the best way to ensure your valuable data is secure is to work with an IT partner who takes the time to get to know your security needs and develop a solution that is as near to 100% secure as possible.

If you are worried about the security of your systems, contact us today. We may have the perfect solution that will meet your needs and budget.

Computers and the hardware components that run them are always evolving, getting faster and faster. Unfortunately, small to medium businesses often can't take advantage of the latest and greatest simply because it's too expensive to be constantly updating. This means using older systems that will get slower with age. That's why it's important to take steps to keep your computer running fast.

Below are four things you can do to keep your PC running smoothly.

1. Shutdown properly If you turn your computer off at the end of the day, or it freezes, it may be tempting to flick the off switch on the power bar, or press the power button until it turns off. This isn't ideal for your computer's health because when a computer is unexpectedly shut down, there could be damage to the operating system.

You may notice that when your computer crashes, it takes longer to reboot. This is because Windows is actually searching for, or trying to repair any damage that may have been done. There is a chance that powering down improperly could cause files to become corrupted which may make the system inoperable.

Therefore, you should follow proper shutdown procedures. If you need to shut down quickly, try pressing Control+Alt+Delete and selecting Shut Down from there.

2. Close unnecessary programs running in the background Some programs are written to be always running in the background. If you look in the bottom right of your screen, you should see programs running beside the clock. In truth, most of these likely don't need to be open. You should be able to right click on the icon and close them. This will save computing resources and make your computer run smoother.

A word of warning: It's best not to shut down the antivirus or security software as this will leave your computer open to attack. Also, don't shut down anything from NVIDIA or AMD as this is your video card software. Closing programs like this could cause your computer to crash.

3. Utilize Add/Remove on a regular basis Chances are high that you have installed a fairly high number of programs on your computer, some of which you may not use anymore. Those you don't use just take up valuable hard drive space, and should be removed on a regular basis. You can do this by:

1. Clicking on Start or the Windows Orb.
2. Selecting Settings followed by Control Panel.
3. Opening Add/Remove Programs.

It may take a few minutes to scan your system for programs, but a window will open with all the programs you have installed. Click on those you don't use anymore and remove them. We strongly recommend that you do not go into different files and delete programs, this could damage your system.

4. Use a malware scanner and antivirus program This may sound like a no-brainer, but it is still worth mentioning that having an antivirus program and malware scanner is a good idea. Many viruses and other malware often hijack system resources causing the computer to run slower, or crash. A regular scan can go a long way in minimizing this, which means your computer will likely run better for longer.

If you are looking for ways to keep your older systems running at their optimal levels, please contact us today to see how we can help you.

Take a moment and think about your business and if you are prepared for a disaster. If you are like most business owners or managers you have some form of backup and maybe even a basic disaster recovery plan. While this is a start, recent big disasters around the world have proven that a simple backup is not enough. If you feel that your business is under prepared, there are steps you can take to fix that.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn't enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don't want.

4. Pick the right recovery locations The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business's ability to bounce back quicker.

5. Match your recovery plan to your business There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn't your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.

Tech is always changing and evolving; devices seen as futuristic only a few years ago are now mainstream and in everyday use. And one of the more outlandish tech devices of the past year has been Google's augmented reality project Google Glass. This device has had some impressive media coverage, with many wondering how exactly it will work. Now that the first, limited edition has been released, we can finally answer that question...kind of.

Google recently posted a video on YouTube giving a quick run-through of how to use Glass. Before we go over how users will interact with this new tech, here's a brief overview of the project.

What is Glass? Project Glass was introduced by Google in early 2012, and is essentially a wearable computer (running a version of Android) you wear on your head like glasses. Indeed, the shape of the device at first glance resembles a pair of spectacles: there are the usual two arms along with nose grips. However, instead of glass, there is a mini screen or HUD (Head Up Display) that sits just above your right eye. The HUD displays information much like a smartphone screen, and you can interact with the computer and the Internet using voice commands.

Currently, wearer's with prescription glasses can't actually use the device, but Google has confirmed that the device, if you can call it that, will eventually have lenses much like a normal pair of glasses.

So, how does it work? The video (watch it here), uploaded by Google, sheds a little light on how a user will interact with this device. For example there is a touch-sensitive area on the arm of the device which extends from your temple to just above your right ear. Tapping this will wake it from sleep mode, and display a clock on the screen which sits just above your right eye.

The clock is your home screen, and looks similar to the clock on the lock screen of almost every Android device. You can scroll to the left (by touching the pad near your ear and moving it towards your ear. This will display upcoming information like the weather, flights, or events.

Touching the pad and swiping towards your eye will display information from previous uses like messages, pictures and videos. Tapping on the screen will activate that relevant information. For example, if you are looking at a brief overview of an event, you can tap the device to bring up more information.

One of Google's previous videos showed how you can also interact with Glass by using voice commands. Saying, "Ok glass, take a picture." Will take bring up the camera and take a picture of what you're looking at. You can also ask questions to have glass search Google Now by saying something like, "Ok Glass, What is the traffic like?" To bring up a Google Map with the latest traffic highlighted.

Will it be useful for business? While this is undoubtedly one of the coolest products of the past couple of years, the actual usefulness of the device for business remains to be seen. For now, this device will likely be the domain of app developers and extreme early adopters. But this device, like the smartphone, will likely be incredibly disruptive when it's launched for the masses.

What do you think of Google Glass? Would you buy one if you had the opportunity? Let us know.

Marketing is an integral element of any business strategy, and social media is largely seen to now be a large part of any company's marketing initiative. If leveraged correctly, various social media platforms could give your company a marketing boost that few other campaign types could. But, did you know that social media could also help other business functions or departments?

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

Did you know that the new HIPAA Privacy and Security final rule came into effect March 26? The rule, more commonly known as the HIPAA Omnibus Rule brings about a drastic change in the way practices are supposed to handle breach notifications. This change is something you should be aware of.

Under the old rule, when a data breach occurred, health-care providers were presumed innocent of harming patients until the patients proved otherwise. Under the new rule, when a data breach occurs. The opposite is the case: Health-care providers are presumed guilty of harming patients, and will have to prove their innocence.

Additionally, the new rule includes business associates (such as vendors), which could catch providers off guard.

Small health-care providers without resources to understand the changes can rely on government programs to help them do risk analysis. In essence, the programs recommend that you identify all parties with access to health records and ensure that you are protecting those records in compliance with the new rule.

Although the rule was effective on March 26, providers and their business associates have 180 days to comply before the Office for Civil Rights begins enforcement, beginning on September 23. Until then, however, providers will still be held accountable under the old rules. If you need help ensuring that your systems are secure, please contact us today.

Meaningful Use Stage 2 begins on January 1, 2014, and while many health-care providers have implemented electronic medical records (EMRs) in preparation, stumbling blocks exist. Here are three of them.

Getting patients to use portals. More than 50% of patients seen during the reporting period must receive timely online access to their health information, which means within four business days. Additionally, more than 5% of patients seen in that period must actually, "view, download, or transmit to a third party their health information."

Exchanging data. Health-care providers must provide a summary-of-care record for more than 50% of transitions of care and referrals, and for 10% of those transitions, the summary must be transmitted electronically. Moreover, at least one exchange must occur with a recipient who uses a different EMR. And, the data must be able to be generated in a specified format.

Creating medication and lab orders. More than 60% of medication orders and 30% of lab test orders must be done electronically, and test orders will involve new workflows in many practices.

While these three potential stumbling blocks may seem large, there is some good news: Stage 2 shouldn’t be burdensome for health-care providers who attested in Stage 1, as you’re essentially just demonstrating a higher level of use. If you are preparing for Stage 2, and are worried about potential challenges, contact us today to see how we can help make the tranistion smooth and worry free.

Chances are high that you already take great steps to ensure that your network and systems are secure from threats. But, do you take the same steps to ensure that your accounts like email, social media, bank, etc. are also secure? The weakest link of these accounts is the password, and that's exactly where most hackers strike. Is your password secure?

If you want to minimize the chances of your password being hacked, here are five things you should NOT do.

1. Don't pick short passwords

While short passwords are easier to remember, they are also easier and quicker to hack. The most common way to hack passwords is by using brute force: Developing a list of every possible password, then trying this list with a username.

Using a mid-range computer like the one many have on their desk, with a normal Internet connection, you can develop a list of all potential passwords astonishingly quickly. For example it would take 11.9 seconds to generate a list of all possible passwords using five lowercase characters (a,b,c,d,etc.) only. It will take about 2.15 hours to develop a list of all possible passwords using five of any computer character. Once a hacker has the list, they just have to try every potential password with your user name.

On the other hand, a list of all 8 character passwords with at least one special character (!,@,%,etc.) and one capital letter would take this computer 2.14 centuries to develop. In other words, the longer the password, the harder it will be to hack. That being said, longer passwords aren't impossible to hack, they just take more time. So, most hackers will usually go after the shorter passwords first.

2. Don't use the same password

The way most hackers work is that they assume users have the same password for different accounts. If they can get one password, it's as simple as looking through that account's information for any related accounts and trying the original password with the other accounts. If one of these happens to be your email where you have kept bank information, you will likely see your bank account drained.

It's therefore important to use a different password for every online account. They key here is to try and use a password that's as different as possible. Don't just add a number or character onto the end of a word. If you have trouble remembering all of your passwords, try using a password manager like LastPass.

3. Don't use words from the dictionary or all numbers

This article published last year on ZDnet highlights the 25 most popular passwords. Notice that more than 15 contain words from the dictionary, and most of the rest are strings of common numbers. To have a secure password, most security experts agree that you should not use words from the dictionary or number combinations that are beside each other (e.g., 1234).

4. Don't use standard number substitutions

Some users have passwords where they replace letters with a number that looks similar, for example: h31lo (hello). Most new password hacking tools actually have combinations like this built in and will try a normal word, followed by replacing letters with similar numbers. It’s best to avoid this.

5. Don't use available information as a password

What we mean by this is using information that can be easily found on the Internet. For example, doing a quick search for your name will likely return your email address and social media profiles. If you have pictures of your kids, spouse, pets, family, their dates of birth, etc. on your Facebook profile and have put their names in captions, it's possible for a hacker to see this (assuming the pictures are shared with the public).

You can bet that they will try these names as your password. You would be surprised with the amount of personal information on the web. We suggest searching for yourself using your email address(s), social media profile names, etc. and seeing what information can be found. If your passwords are close to what you find, it would be a good idea to change them immediately.

There are numerous things you can do to minimize the chance that your passwords are stolen and accounts hacked.